URGENT: COSMETIC RECALL

URGENT: COSMETIC RECALL

November 9, 2010

Re: Avon Healthy Makeup Eyeshadow, select shades and codes (see below)

Dear Avon Customer:

This letter is to advise you that select shades of Healthy Makeup Eyeshadow
were produced with missing or incorrect ingredients. Therefore, Avon is conducting
an urgent recall of this product.

This product was featured in the Avon Brochures, beginning with Brochure 20.

The Shade Name and Lot Code of Healthy Makeup Eyeshadow affected by this recall
can be found on the label on the bottom of the product.

The shade being recalled because it contains an incorrect color pigment ingredient is:

• Violet Dusk Codes: MGA01, MG301, MG401, MHD01, MIG01, MIH01, MJA01, MJB01.

The shades being recalled for missing preservative ingredients are as follows:
• Platinum Codes: MH501, MIA01, MH101, MIN01, MJB01, MJD01, MJE01,
MJS01, MJT01;
• Rose Satin Codes: MIO01, MIN01, MJT01;
• Tiger’s-Eye Codes: MHQ01, MH501, MIA01, MI301, MJD01, MJE01, MJS01,
MJR01, MJY01;
• Iced Mocha Codes: MIJ01, MIM01, MJB01, MJD01, MJS01, MJT01, MJZ01,
MHX01, MHY01;
• Lilac Ice Codes: MH401, MH501, MJB01, MJT01;
• Limestone Codes: MHZ01, MH101, MIJ01, MII01, MI401, MI408, MJU08, MJU01, MJA01.

In addition, these six shades are missing other minor ingredients.

We are not aware of any health-related complaints involving these shades. However,
this return is being requested to prevent the possibility of the products becoming
contaminated and posing a risk of causing eye infection due to the missing preservatives.
These specific shades of Healthy Makeup Eyeshadow have been removed from sale.

You may have purchased one or more of these Healthy Makeup Eyeshadows.
If you did, we ask that you return it to your Avon Representative, who will be happy
to give you a full refund or a credit toward a future purchase. Please rest assured
that we are no longer shipping any of these specific shades of this product.
If you have any questions, contact Avon toll-free at 1-877-217-0916 (English)
or 1-877-217-5077 (Spanish) Monday through Saturday between
6 a.m. and midnight ET, or Sunday between noon and midnight ET.

We apologize for the inconvenience. As you know, Avon is committed to maintaining
high product quality and safety standards.

Thank you for your help and understanding.

Sincerely,
Praful Mistry
Vice President, Representative Service, North America